Japanese Ice cream aims for space. Why? In what way? The challenge of a female CEO.

Japanese Ice cream aims for space. Why? In what way?  The challenge of a female CEO.

Black Mont Blanc is an ice cream brand in Japan. A company making bars aims to launch Black Mont Blanc high above:The Space Mont Blanc Project.Project's goal is 30 kilometers up, into the stratosphere.Cameras are installed in the box to take photos of Black Mont Blanc models with Earth.The shot of Earth and Black Mont Blanc is glittering in white sunlight!

http://www.nicovideo.jp/watch/so43700465