10cc was launched in the US by Mercury Records with some fanfare. The critics and radio DJs loved them. The audience wasn’t quite as enthusiastic. The clever lyrics and sometimes odd sense of humor often went over the head of the listeners. Some were won over by the great harmonies and production but it took a couple of albums for the group to catch on with a big hit single. In 1975 “I’m Not in Love”, written for the most part by Eric Stewart, finally made the grade. The song featured a haunting sound with lyrics about a man insisting that despite all the signs, he was not in love. The single made all the way up to number 2 on the singles charts.